Information Marketing - How To Give Away Free Products And Make A Fortune

Many people are afraid to give away their products for free. Giving away products for free as a 'loss leader' can be a highly effective strategy for building a targeted subscribers list that you can follow-up with and build relationships.

Giving away a free product allows you to build up a relationship with your subscribers. Especially if your product helps them solve their problems. And that's valuable. Offer a short, lean report that gets to the heart of their problems and offers tons of workable solutions, and you'll have many happy subscribers.

Some other free products you can give away include audio recordings, videos and even complete membership sites. You can have a membership site that has a free subscription, and an upgrade to a premium option, so that's how you can potentially make money with that idea.

Typically you should create a simple website to give away your free product. This simple page should have an opt-in form for visitors to opt-in to your list. Once your subscribers have confirmed their opt-in, you can send them to a One-Time Offer page that offers a paid product that is an upgrade to the free product or that complements the free product well!

You can use this system to build an operational business model that pulls in leads and sales for you. Just send the traffic and your system will be churning these out for you day and night. Give something away for free, and your subscribers will reciprocate you by responding to your emails!

Getting Your Business Cards Online

Instead of going to a local print shop, here are some reasons ordering online is better.

Cost Effective

In most cases, purchasing business cards online is a lot cheaper than buying them from a local printer. In addition, when you order online, you don't have to burn gas driving to and from the print shop. You can order your cards right from your computer and have them delivered to your front door. Shopping online also gives you the chance to compare prices so you get the best bang for your dollar.

Saves Time

After working all day, managing a family and dealing with other obligations, most people would prefer not to spend their free time standing in line just to order business cards. Ordering business cards online makes life a little easier by eliminating the need to go to a local print shop. With just the click of a mouse, you can order all the business cards you need.

Around the Clock Service

If you work unconventional hours, it is almost impossible to squeeze out the extra time to go to a local print shop to order business cards. Unlike traditional printing places, online shops are open all day, every day. There's no need to worry about rearranging your schedule. You can simply order your business cards online, when it's convenient for you.

No Standing in Line

Remember the last time you decided to make a quick run to the print shop and ended up spending your entire lunch hour standing in line? Things like this never happen when you order online. You can buy what you need in minutes and still have plenty of time to enjoy your lunch.

Professional Results

The quality of online cards is just as good, if not better, than the quality of cards made at local print stores. When you deal with online printers, you have a better chance of getting exactly what you want because they have more template and card styles to choose from. If you don't like the templates, online sites will allow you to upload your own business logo for your cards.

No Meddlesome Salesperson

After a long day of working, the last thing you want to do is deal with a chatty salesperson trying to peddle pens, stationary and other junk you don't want. When you shop online, it's just you and your computer. You don't have to be bothered with anyone else.

It's a mistake to ignore the marketing impact printed cards can have. They're the easiest, most affordable way to market your services. Ordering your business cards online will save you the time, money and the hassle of waiting in line and dealing with those pesky sales associates.

The Information Marketing Primer For Helping and Healing Solo-Professionals - Part 8 - Teleseminar

Your Information Marketing business should include both written and audio content in your area of expertise that addresses the needs of the target audience you have chosen to serve (see part two of this series). Later in this series, I will talk about combining audio and written content for a powerful back-end information product. (Back-end information products are more expensive products that people buy after they have bought your less expensive products.) 

One of the best ways to share your expertise is through audio. I wrote about this subject earlier when I suggested turning your free or special report into a free audio recording. 

People want to buy from people they know, like and trust. Hearing you speak the solutions to their challenges helps people make a deeper connection to you. 

Now, you are going to move from a free audio teleclass that is an introduction to your work to a content-rich teleclass or teleseminar for which you will charge. 

You will follow many of the steps I outlined for doing a free audio (see part five of this series) but there are additional steps and considerations.

Here are the steps to follow: 

  • Decide on your topic. You may choose to do a single teleseminar or a series of teleseminars on the same subject.
  • Give your teleseminar a compelling title.
  • Write your content. It is best to script your beginning and end and outline the "meat" of the teleseminar. Don't have more than five major talking points and be sure to include teaching examples. Remember, make these calls as content rich as you can, answering the "what, why and how" of your solution to a problem or challenge your target audience has.
  • Your teleseminar should be about an hour and no more than 75 minutes. Remember, if you decide to put this audio onto CD's, CD's can hold about 80 minutes worth of audio.
  • Choose a date and a time to hold your teleseminar.
  • If you have not done so already, sign up for a free conference call service like Free Conference Pro or No-Cost Conference. Make sure to print off a copy of your call-in information and the codes that are needed to operate your conference (e.g., codes to mute/unmute lines, record the call and end the recording, etc.). Keep it near you before and during the call. If you can afford it, you can book companies that will host and record the call for you. By the way, most free conference lines will allow you to have up to 200 callers on the line at the same time.
  • Promote your teleseminar (see some ideas below).
  • Have your webmaster create a database to capture the names and email addresses of those who are signing up for the call if you are not using a shopping cart system or a system like AWeber.
  • If you do not have a shopping cart, there are other alternatives to have people pay for the teleseminar like Pay Pal or Authorize.net.
  • Only give out the call-in information to those who have signed up and paid for the call. If you will be listing your teleseminar on promotional sites, only provide the sign-up link along with the day and the time of the teleseminar, not the call-in numbers (and if anyone else is promoting the call for you, make sure to tell them this too).
  • Make sure to let people know that you will provide them a link to the recording of the call if they cannot attend live...this will up the rate of people signing up because listening live is not the only option. Also, after the call,  provide the link to everyone who signs up and pays.
  • Send reminders of the call a few days before, a day before and the day of.
  • Make sure to get on the line at least 15 minutes before the call to make sure everything is working well. Expect some people will call-in early and it's up to you if you want to acknowledge them. You will hear the entrance chimes when they come into the conference; these chimes also sound when people exit. There will more than likely be a code to turn these off, so be sure to do so when you start the call.
  • Mute all callers before you begin. When you are first starting out, you don't want to be fielding Q & A, so there's no need to leave the lines open because of the background noise.
  • Remember to turn on the recording for the teleseminar. 

Note: I have a back-up recording system downloaded onto my computer that I turn on the minute I get on the line just in case something goes wrong with the bridge line recording (rare but it can happen). I use EZ Phone Recorder. 

What should you charge for your call? To start, you can charge about $20.00 for an individual hour long teleseminar. If you are offering a series of three calls, you could offer them at a special price of $50.00. 

Promote your teleseminar in a solo email blast to your list, in your E-zine and on your blog. Also post it on teleseminar sites. There are free sites like TeleSeminar Nation and Seminar Announcer and some that are paid sites. Stick to free for right now. There are also ones that offer a basic free listing and a paid upgrade like Teleclass.com. Also, consider asking colleagues in complementary professions to promote your teleseminar. You can also list your teleseminar on Craig's List.

Information Technology To The World

Information Technology To The World

10 Tips for Shopping Online for Clothing: For a Safe and Pleasant Transaction

As many women would say, shopping for clothes can be lots of fun! We've all had our doses of retail therapy in the past... and with the vast selection available online to us ladies, shopping for clothes on the Internet can be even more fun.

Shopping on the Internet however can be a tricky business, especially if we do not take our precautions and make sure everything is in order. One need not fear though! With a little care shopping online can be a breeze! This article will walk you through ten tips, which if followed correctly, should help make your online shopping experience a safe and satisfactory one!

1. Although shopping for clothes online is a fun experience, it might prove to be a little bit tricky at first because you cannot actually go into a changing room and try on the items before buying them! If you find yourself wanting to buy from a new store, one which you have never bought from before, you might be a little unsure about the size to choose. Most reputable online fashion store do have size guidelines which you should definitely consult to help you choose the right size; however what I suggest doing is the following. When buying items online from a new store take it easy: buy one item first! Once the item arrives you would have an idea whether you have made the right choice, or maybe you need a smaller or larger size. That one item will give you an idea of the sizing of the particular store, so after having 'tested' the sizing go ahead and buy more!

2. I like to describe the feeling I get of a website as the same feeling I get when I meet a new person. There is usually either good chemistry or otherwise. It's really the same with website and online stores. What kind of feeling do you get of a website? Does it look professionally done? Does the design and navigation make your online shopping experience easier... or is it terribly difficult to find what you're looking for? Is there an 'About Us', or a 'Company Info' page? These elements usually give you a general feel for a website, and give you hints on whether to decide either to trust the website enough to purchase from it, or move on.

3. Whilst browsing around the website, look out for signs and logos which may indicate certificates of security and reliability which the website might hold. Common names to look out for are VeriSign and BBB.org (Better Business Bureau).

4. Before actually making the purchase take a note of the websites customer service email and/or telephone number. Making sure that you have somewhere to refer to queries to should you need to, before actually making the purchase, will help you put your mind at ease.

5. Check the store's privacy policy and customer service page before making the purchase. It is important that you are aware of the store's return policies, delivery charges and shipping times.

So there you have the first 5 tips that can help make you online shopping experience a fun one.

The Importance of Play in Child Development

Play is universal throughout the animal kingdom - whether it's a puppy chasing its tail, or young birds swooping through the air. The importance of play to youngsters should not be underestimated. Play is an essential part of growing up and researchers believe it's critical to ensure children reach their full potential in life. Research in animals show that brain connections develop during periods of play, and there's no reason to suppose the same is not true of young humans. Parents don't always understand the importance of play however, and in today's competitive world, the temptation is to stop your children "wasting time" and to put the time to what they believe is more constructive use.

For a child, however, there is no more constructive activity than play. When analysing the importance of play, particularly if you're tempted to introduce a more "worthwhile" activity such as flash cards, educational computer games or dancing lessons, you should take into account the following points:

Play allows a young child to be "in charge." Think about this - in their everyday lives, they're small and powerless, always being told what to do, and how to do it. Without an adult around, they're running the show!

Play helps children learn about the world in which they live. They can investigate and discover, test their theories, spatial relationships, explore cause and effect, societal roles and family values. Such is the importance of play, that there's virtually no area of life about which it can't teach a child something.

Play builds self-esteem. Children will often play at something they know they can do well, at which they can be successful.

Play builds social skills. Children will begin playing with inanimate and non-threatening objects, like cuddly toys, bricks etc, so practising their interactive skills. Later, playing with other children will build on this foundation as they learn to share, take turns, assert themselves and begin to empathise with others.

The importance of play with parents shouldn't be underestimated either, as research shows that children whose parents play with them ultimately develop superior social skills.

Play also provides the opportunity for children to work out their feelings. The importance of play in dealing with difficult or unpleasant emotions is immense. A child who's worried about going to the dentist, for example, may deal with the anxiety by setting up a clinic for dolls with toothache.

Play helps with language development. Think of the vast number of words a toddler uses during play, many of them repeatedly, enhancing their language skills.

Play allows children to grow beyond their years. They can pretend to be all sorts of things in play - a doctor, a surgeon, a civil engineer even !!(think of those bricks)

Finally, don't forget to consider the importance of play in stimulating your child's creativity and imagination - making a castle in the sand, or a car garage out of a shoe box, taking an order in their own (imaginary) restaurant or dressing up as a king or queen - these all allow children to stretch the limits of their world and experience the fun in make-believe.

Information Marketing - Infomarketers' Strongest Retention Tools

For Infoprenuers, there are three tools that help you retain customers in your subscription program. Here are some pointers on what those three tools are and how to use them.

As the President of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Jay in Boston about Info marketer's strongest retention tools. Since this is a common question, I decided to prepare an article about this challenge to help you.

There are three tools that should be integrated into an Info-Marketing business. Those are utility, savings, and content and personality.

Utility are things that people build into their businesses. Things like the free or toll free numbers that people call for more information. You teach people that strategy and then you help them sign up with the actual provider. If they drop your continuity then they lose the ability to use that system. Or you are actually providing it for them. So they sign up, they upgrade from one price to another and they get all of that built for them. All they have to do is call in and then you teach them how they can integrate it in their business.

The one thing that Jimmy V. and Travis Miller have is that they are providing a radio show ad. So if they go a month or two with those ads and suddenly you drop out the program, the member will have to go figure out how you are going to get radio ads to replace the other things they were getting for their businesses. Where as with newsletters, if you send three or four of those monthly newsletters out and you try not to send a fifth, you have customers calling you, "Hey, where's your newsletter?" While the newsletter is a tool they enjoy, the radio commercials are integral to their business.

The good thing is, what you know, you normally teach the business owner, but you kind of boil it down and you give it to them on a website that they could sit an employee down for a day or two, when the employee is just hired and they learn the process. That will give you unlimited access to this staff-training program. Another good benefit to create is a training program for employers to help your customer get your training implemented. If I hire somebody, I want to be able to sit him or her down in front of that system. So that becomes part of the utility of my business. It becomes part of my employee-training program. And every time I hire a new employee, I have to have that program to help get the new employee accustomed to my business.

Next are discounts. Savings and discounts can come in the form of exclusive access to vendors that they would not have access to otherwise or even know existed. (One of things that we are doing with the Information Marketing Association is creating an insurance program that covers our members in case they give advice that somebody decides they want to sue them over.) So, let's say you tell somebody to implement a particular business strategy and they implement that and don't get the results you promised. A lot times they could file a lawsuit against you. Well, this is what that insurance will cover. Like my personal E & O policy is over $6,000 a year for the premium. Well, this is going to be $400 a year, because it is a group program for the association. I know not all of the IMA members have that type of coverage, but for the ones who do already, that is a huge savings and more than justifies the price of being a member in the Information Marketing Association.

Personality is when people want to know what's going to happen next. Like how after the election, many people were wondering what did Rush say about the election? When Sarah Palin was nominated, what did Rush say about Sarah Palin? Everybody wants to know what they have to say about it. That is what you want to do within your business is have people say, "I wonder what he thinks about that?" So they kind of tune in to hear what you have to say about it. It is these three principles that help make good businesses great and help to establish more buyers, more members and more profit.